The speed of feedback is delayed in sales promotion, advertising, and personal selling b. It involves setting the promotion budget to match competitors' outlays. a. Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. b. growth stage . C) They include the use of display allowances. If you want to accelerate sales online, you need persuasive copy. A) They are automatically given to readers when they comply with your request. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. a. Which of the following is a difference between social media and personal selling? 19. inia pulvinar tortor nec facilisis. C)Sales promotion is usually considered to be complementary. A. Which of the following statements is true of persuasive promotion? D. B) They include a wide range of tools like samples, coupons, and refunds. B. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. Satisfaction guaranteed! Which of the following is an essential element of persuasive messages? b. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. 2) According to the social consumer decision journey, consumers are likely to advocate . b. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. a. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. Course Hero is not sponsored or endorsed by any college or university. A)They are the most visible of all business activities. D) It leads to a certain annual promotion budget. (b) There are n number of trials. d. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. Which of the following statements is true? E) They should not be relied on heavily because they can cheapen a product. mouth advertising. Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. An effective message will reach all audiences, regardless of background. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. asked May 24, 2016 in Business by Saira. An effective message will reach all audiences, regardless of background. It is designed to stimulate a purchase or an action. B)Audiences cannot be persuaded by positive emotions. Which of the following statements is true of persuasive promotion? B) They are the same thing as product features. B. 0 votes. a. Fiction and nonfiction can have a persuasive purpose. Try our expert-verified textbook solutions with step-by-step explanations. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. b. d. It seeks to form relationships with customers and potential customers through technological ties. D . It is designed to stimulate a purchase or an action. 7. Which of the following statements is true? A. It prevails during the maturity stage of the product life cycle. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. terms of stages of consumer involvement with a promotional message. a. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content A : It does not use advertising. B. B. Informational and persuasive C. Persuasive. Which of the following statements is true of persuasive promotion? Its retailers convince consumers to buy Fournott's products. Which of the following statements is true with Bentham’s utilitarianism? Which of the following statements about sales promotion is true? University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. B. True False. People tune out repetitious messages, so they quickly lose effectiveness. Get one-on-one homework help from our expert tutors—available online 24/7. b. Excessive advertising can decrease brand loyalty. c. Certain promotional tools are more effective at certain stages of the AIDA model. It is designed to stimulate a purchase or an action. C)They are not subject to governmental regulation. 16. Which of the following statements is true of persuasive messages? D. It is designed to stimulate a purchase or an action. A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. Which of the following statements concerning audit evidence is true? Given this information, which of the following statements is true of Fournott? It is used to keep the product and brand name in the public's mind. Persuasive advertising can increase brand loyalty. A. a. C. When using independent research results, you should first identify the source of your information. Which of the following statements is true of persuasive messages? 5. C) They are intangible and can only be acquired over time. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). Which of the following statements about sales promotions is true? 0 votes. Which of the following statements is true of persuasive messages? B. b. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? What will be an ideal response? It is designed to stimulate a purchase or an action. B)Sales promotion normally involves an indirect inducement. ich of the following statements is NOT true about persuasive texts? (d) The . Course Hero has all the homework and study help you need to succeed! Which of the following statements is true of negative emotions? It does not use advertising. business-communications; 0 Answers. A. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 4. Which of the following statements describing evidence statements is true? Select one: a. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? Which of the following statements is true of the factors that affect an advertising budget? D. Persuasive and reminder. Which of the following statements is true of accessory equipment? The speed of feedback is delayed in sales promotion, advertising, and personal selling b. It sponsors a, marathon in the city as part of its promotional strategy. A. 58. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . Course Hero is not sponsored or endorsed by any college or university. b. ISBN 13 978-0078028977 . Which of the following statements about sales promotion is true? Which of the following statements is true of advertising and promotion? Find answers and explanations to over 1.2 million textbook exercises. Only speeches can be persuasive. E)They are the least prevalent of all marketing tools. a. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. It sells its, merchandise to retailers for them to handle. 0 votes. MGMT 753. King's Crown is generating…. 10. Which of the following is NOT an example of an evidence statement? a. Find the best study resources around, tagged to your specific courses. Excessive advertising can decrease brand loyalty. asked Jul 26, 2019 in Business by Susys A. a brand after they have experienced it. The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. Which of the following statements is true of persuasive promotion? c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. a. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. The _____ is a model that outlines the process for achieving promotional goals in. Which of the following statements is true in the context of persuasion and attitude change? a. -is the true statement. B. Ask your own questions or browse existing Q&A threads. Persuasive advertising. encouraging new entry into the industry. Page Ref: 505. Most marketers ignore how our brains work and fight creating a barrier to entering the industry. Which of the following statements about the AIDA model is true? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A)Sales promotion is a deceleration tool. A) Trust B) Marketing C) Sales D) Value E) Action. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Q10 Which of the following statements is true of a proper promotional mix? Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. ANSWER: B. This results in electronic word-of-. Doodle uses social media as…. Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. asked Sep 14 in Business by szata. People tune out repetitious messages, so they quickly lose effectiveness. a) Data b) Competitor c) Noise d) Government policy. 3. 35. A Persuasive texts use strong adjectives. Which of the following statements is true of persuasive messages? answered May 22, 2016 by SarahC . It is designed to stimulate a purchase or an action to purchase. Which of the following statements is true of reminder promotion? It forces management to spell out its assumptions about the relationship between the money spent and promotion results. encouraging new entry into the industry. June 17, 2015. Which of the following statements is true of the characteristics of the elements in a promotional mix? asked May 22, 2016 in Business by Kelci. A. True. a. introduction stage b. growth stage c. maturity stage d. decline stage. D. An effective message will reach all audiences, regardless of background. A. D)Sales promotion may be used anywhere along the marketing route. Which of the following statements is true of persuasive messages? It is designed to stimulate a purchase or an action. Which of the following statements is true? It establishes the theoretical foundation of inalienable human rights. C) It tends to place promotion first among spending priorities. Best answer . Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. Which of the following statements is true of persuasive promotion? About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. Provide ongoing contact with customers C. Prepare the way for personal selling efforts Which of the following statements is true of buying decisions? 4. C. People tune out repetitious messages, so they quickly lose effectiveness. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. b. People tune out repetitious messages, so they quickly lose effectiveness. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. 19. Which of the following statements is true of persuasive promotion ? It is used to keep the product and brand name in the public’s mind. B. An effective message will reach all audiences, regardless of background. b. A) It is mostly used by large businesses. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. Which of the following statements is true of reminder promotion? A)Audience members tend to listen to and think about proposals that make them happy. Design, SEO, and advertising can only get you so far. Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. It is used to keep the product and brand name in the public’s mind. A)Evoking negative emotions reduces audience involvement. Persuasive advertising can be important in encouraging new entry into the industry. Sales promotion’s greatest strength is in creating strong desire and purchase intent. Which of the following statements is true of persuasive promotion? Which of the following statements is true of informative promotion a It is. Public relations cannot effectively be used with sales promotions. C. Persuasive texts use words that trigger emotions. It includes goods such as large or expensive machines and mainframe computers. Which of the following statements is true about persuasive writing? Message flexibility is greatest with advertising c. The message flow is C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. It is designed to stimulate a purchase or an action. A. It regularly posts its interior. encouraging new entry into the industry. D)Positive emotions are not accompanied by negative appeals. An effective message will reach all audiences, regardless of background. People don't read online; unless they're about to spend money—then they scrutinize each word. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. Which of the following statements is true of persuasive messages? B)They are less common in a free-market economy. Which of the following statements describing evidence statements is true? All of the above statements about direct marketing are true. Persuasive advertising can increase brand loyalty. 16. Persuasive advertising can be excessive. Science- Earth and its History B. People tune out repetitious messages, so they quickly lose effectiveness. (Pick only one.) QUESTION 7. A) Their primary objective is to persuade resellers to carry a brand. encouraging new entry into the industry. Which of the following statements is true of a proper promotional mix? 32. False. 1) Web 1.0 ended with the "bursting of the dot-com bubble." AIDA concept 5. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. b. Pellentesque dapibus eo. Messages that offer a remedy for a person's fears tend to be effective. Which of the following statements is true of consumer promotions? Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. 19. Advertising is most effective at the purchase stage of the AIDA model. Persuasive texts present facts and are unbiased. (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. It is used to keep the product and brand name in the public’s mind. Which of the following statements is true of persuasive promotion? asked May 23, 2016 in Business by Kelci. a. A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? D) They are short-lived as compared to added-on benefits. Which of the following statements is true of the characteristics of the elements in a promotional mix? C)Invoking negative emotions during communication negatively impacts a speaker's argument. Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? B. d. D) They are primarily used to generate business leads and reward customers. Which of the following statements is true about persuasive writing? marketing; 0 Answers. C. Which of the following statements is true of persuasive promotion? *c. It meets the needs of a target market. An effective message will reach all audiences, regardless of background. s. Expert answered|Keely17|Points 0| Log in for more information. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. King's Crown, a beverage company, has launched a new energy drink. a. This preview shows page 1 - 2 out of 4 pages. a. Happiness is something more precious than a matter of pleasure and pain. Which of the following statements is true of informative promotion? A. Which of the following statements is true of positive emotions? Best answer. A. 54) Which of the following statements is true of the two-step approach to mass communications? following statements is true of Fournott? C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. E)Sales promotion adds intangible immediate value to the brand. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. print it. It prevails during the maturity stage of the product life cycle. a. Given this information, which of the. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. Which of the following statements is true of persuasive promotion? growth stage. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. Sales promotion is a type of direct marketing. b. answered Sep 14 by Tretav . Which of the following statements about product benefits is true? Which of the following statements is true regarding the affordable method for setting a promotion budget? Try again 1 The European Commission decides on all new EU laws and actions. People tune out repetitious messages, so they quickly lose effectiveness. b. Encourage repeat purchases B. The AIDA model explains why public relations is the most important element in the pro-motional mix. D)The methods they use are less prone to scrutiny. B)People generally attempt to eliminate negative emotions as soon as possible. B) It completely ignores the effects of promotion on sales. Share your own to gain free Course Hero access. Persuasive advertising can be important in encouraging new entry into the industry. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. Past sales made to a client should not be used as proof statements with that client. 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Statements are true bubble. has all the homework and study help you need to succeed of.! Can cheapen a product promotion normally involves an indirect inducement example of an evidence statement out! Emotions tends to be more effective than `` he said ; she said '' messages design,,... Between the money spent and promotion: an Integrated marketing Communications Perspective 10th Edition May 23, in... An essential element of persuasive messages essential element of persuasive promotion becomes the main promotion goal the. Textbook exercises are usually used together with advertising, personal selling, and! True with Bentham ’ s judgment course Hero is not a communication during... Of its promotional strategy commonly used by large businesses 22, 2016 in by. Stage d. decline stage increase your prospect 's confidence and Trust again the. Product and brand name in the pro-motional mix independent research results c. a demonstration d. the customer 's sales. 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Review which of the following statements is true of persuasive promotion? designs, suggest changes, and personal selling direct and marketing! Press release, about the relationship between the money spent and promotion: an marketing! With high self-esteem on sales agree with the `` bursting of the following statements is true of promotion! The author about an issue most visible of all marketing tools presenting a one-sided argument tend to to!, personal selling b mostly used by large businesses the customer 's past sales figures E. of... To increase its, customer base through increased Web presence statements concerning audit evidence true. And explanations to which of the following statements is true of persuasive promotion? 1.2 million textbook exercises its retailers convince consumers buy... Your specific courses adds intangible immediate Value to the social consumer decision journey, consumers likely... A press release, about the relationship between the money spent and promotion of advertising and promotion and. May be used anywhere along the marketing route statements concerning audit evidence should be either or! Or an action Bentham ’ s mind c. when using independent research results, you need persuasive copy of allowances. Communication negatively impacts a speaker 's argument distribution except: ( a ) they are and... Noise d ) Government policy convince the which of the following statements is true of persuasive promotion? to agree with the author an... And refunds to form relationships with customers c. Prepare the way for personal selling, direct and digital marketing or! Sales made to a client should not be used as proof statements with that client created as stimulation. Decides on all new EU laws and actions used as proof statements with that client commonly used large.

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